The whole is greater than its parts

The Mile High Golf Trail is a series of four incredible family-owned golf courses in the Denver area. The founders wanted to bring awareness to Colorado as a top tier golf destination by turning the four courses into one Trail, and highlighting the premiere experience. To do this, we combined the distinct personalities of each course into one cohesive brand that retained elements of each. The result is a stunning visual identity and seamless website that brings the Trail to life online.

Aerial shot of golf course

The Challenge

Four brands into one.

Previously, each golf course had its own website and brand, without a thread connecting them. They needed a visual and verbal narrative to tie them together and implement a unified digital strategy to create the Mile High Golf Trail. This required creating an overarching identity that respects the uniqueness of each course and implementing a flexible, modern website that allows the brand to continue to grow and evolve.

Scenic imagery showcasing the premiere golf courses

Scenic imagery showcasing the premiere golf courses

Scenic imagery showcasing the premiere golf courses

Colorado national golf club with air balloons taking off in background

The Process

Creating a new identity.

The geography is what sets these courses apart. To pay homage to the stunning Rocky Mountain scenery, we designed a logo to mirror the mountain ranges, and created a style guide—including color palette and typography—to unify the brands. Combining high-quality video, photography, and animations, we created an interactive design that allows users to “Play the Trail” by exploring each individually, while getting an overall sense of what it’s like to be there.

Taking users on the Trail.

To bring the design to life and allow people to “Play the Trail” online, we built an interactive map where users can “travel” from course to course on the homepage. Through a lot of trial and error, complex front-end coding, and use of satellite imagery, we were able to put it all together and create an animated trail map.

Closing the sale.

Mile High provides the country club experience without the burden of membership fees. Instead, they offer trail passes. To help drive sales, we integrated with WooCommerce and a series of WordPress plugins to improve the ticketing flow and build a frictionless ecommerce platform.

“We didn’t want something like the golf course websites that were already out there. This was an opportunity to stand out, and we knew Clique would differentiate us.”

Brock Bruening, Managing Partner

The Solution

Before the website, the Mile High Golf Trail didn’t exist. Combining these four iconic courses into one brand with a new visual identity and an overarching website brought this vision to life, and positioned the Trail as a top tier golf destination.

Custom logo, color palette, typography and iconography

New information architecture to improve the UX and content experience

Custom scrolling animation to mirror the courses’ distinct trail experience

New blog section to push proprietary content and serve as a hub for things happening in and around the trail

WooCommerce integration to help sell trail passes, along with other WordPress other plugins like Gravity Forms, AddThis, and MailGun

The Identity

Getting the logo right.

Previous iterations of the logo Previous iterations of the logo Previous iterations of the logo Previous iterations of the logo
Mile High Golf Trail logo

Colors that capture the course.

Blending the colors of the landscape with a sophisticated, modern aesthetic, we created a unique color palette to bring the feel of the brand online.

Light Green

#76988b

Dark Green

#2a3f36

White

#ffffff

Black

#000000

Colors that capture the course.

Blending the colors of the landscape with a sophisticated, modern aesthetic, we created a unique color palette to bring the feel of the brand online.

Full homepage of new Mile High Golf Trail website

The Results

$70k

in new sales in first 5 months

11%

conversion rate

4

websites into one

The Awards

CSS Awards Logo

CSS Awards: Special Kudos

CSS Awards Logo

CSS Awards: Best UI, UX, Innovation

awwwards logo

Awwwards: Honorable Mention

“The team made it pretty easy on us. You broke it down so it was easy for a couple of novices to understand, explaining what features are important and why. You taught us how the backend should be built.”

Maggie Fischbach, Marketing Director

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